How We Turned Google Ads from a Money Pit into a Consistent Profit Source
In January 2024, this case study began with a moving company Google Ads campaign we launched for LMS Company. Before we stepped in, LMS Moving Company in FL had spent tens of thousands of dollars on Google Ads but couldn’t determine if it was generating any revenue.
The main issues were:
Too much budget allocated to calls from people seeking jobs or offering services. 45% of calls were from jobseekers or vendors.
Many leads just disappeared — people would fill out a form, but then never answer the phone. In the end, each qualified lead cost around $130. As a result, lead quality looked high on paper but delivered nothing in reality.
There was no clear way to see what Google Ads was actually bringing in. The company was spending over $5K a month on ads, but had no proof if that money was generating any real revenue.
The owner of LMS Company had no choice but to take the marketing team at their word. There was no tracking, no real data — just guesswork.
01
Improved key conversion elements on the website to drive more form submissions, achieving a 32% conversion rate (every third visitor submits a quote request)
Boosted visibility in Google Maps by rolling out a review and photo generation system. In addition, we improved credibility with user-generated content.
02
Launched ad campaigns on Google Ads, Google Local Services (Guaranteed)
03
Set automatic rules to exclude calls shorter than 80 seconds
Blocked irrelevant search terms like job seekers and vendor solicitations
04
Implemented full call tracking and lead tracking, tied directly to Google Ads.
Built reports that showed not just leads, but actual revenue tied to those leads. As a result, the client finally saw the real ROI of their ads.
We set up a clear and straightforward system to track the sources of inquiries and calls. This allows us to see what needs to be turned off and where to increase the budget. We can identify which keyword generated an inquiry or call and how much profit it brought in
At our agency, testing different hypotheses is how we uncover the best ways to boost your revenue. Responsibility for your investment isn’t just a promise—it’s the way we work, making sure every dollar delivers. Above all, the focus is always on ROI, giving you clarity and confidence about where your budget goes.
We continue to work with LMS Company.
To learn about the solutions we can offer to help your business grow, please submit an inquiry. Let’s get moving!
We’re not a marketing factory. We only take on 7–10 projects at a time so we can go deep. Many of our clients end up treating us like partners, not vendors. In some cases, we even become co-owners. That’s why we don’t do surface-level work, we’re here to build growth. Most clients come to us after being burned by traditional agencies…vague reports, no ROI tracking, accounts that the agency controls instead of them, or being passed off to juniors. They stay with us because they want clarity, transparency, and full ownership over their marketing.
Mostly local service businesses in the U.S.: moving companies, HVAC, roofing, contractors, and other home services. We also work with e-commerce platforms (Shopify, Amazon) and occasionally with beauty or wellness brands.
We pre-check the niche, demand, and ROI potential. If we don’t see a clear path to results or if the business isn’t ready for structured marketing yet, we decline. That honesty saves both of us time and money.
Our pricing depends on your goals, location, and what systems you already have in place.
But to give you an idea:
• Google & Facebook Ads management: starts at $1,200/month
• SEO: starts at $1,200/month
• Website development: from $1700
• Phone system, CRM, tracking setup: from $150–$450
• One-time services (Google My Business, LSA, branding): from $500
We’ll be upfront about the budget you need and what kind of return you can expect. Every project begins with a quick call to understand your needs and recommend the right option.
Never. All accounts are created under your email. You own the site, ads, CRM, and all data. Even if we part ways, nothing breaks and nothing disappears.
Simple. You’ll see how much you spent, how much came back, and which leads turned into clients. Every call, form, and sale is tied to its source, with only numbers that show profit, not vague vanity metrics.
We don’t sell magic. What we guarantee is a transparent system where you’ll know what works and what doesn’t. When the product is good and the system is built right, growth is only a matter of time and budget.
We’ve helped a moving company grow from $0 to $330K/month in booked jobs, scaled an e-commerce brand from $500 to $10K/month, and helped service businesses cut wasted ad spend by 70% while increasing their profit. You can see detailed case studies on our website.
